Every Day Luxury and Sophistication The Vera Wang Collection by Serta

The worlds most influential and preeminent wedding dress designer, Vera Wang, has created a lifestyle brand that is the epitome of quality and modern elegance. The Vera Wang fashion empire extends from bridal, evening and ready-to-wear lines, to fragrance, fine jewelry, eyewear, footwear and home decor.

Since the early 1990s, Vera Wang has become the most respected authority on bridal elegance revolutionizing the nations 70 billion dollar industry and bringing fashion to bridal. Each year, around the world, Wangs gowns are worn by over 10,000 brides.

Earning praise from the fashion elite for its luxurious fabrics, exquisite detailing and modern interpretation of classic lines, Wangs label has also won over celebrity clients like Sharon Stone, Mariah Carey, Uma Thurman, Meg Ryan, and Tyra Banks.

Vera Wang now lends her extensive experience and design instincts to Serta with The Vera Wang Collection. The collection combines luxurious fabrics and new technology featuring Vera Wangs signature designs.

The bedding features Wangs triple heart motif, a limited edition designer mattress set for Sertas 2007 Counting Sheep for the Cure campaign with the Susan G. Komen Breast Cancer Foundation and a signature bridal bed inspired by one of Wangs best-selling bridal designs. Each features Embraceable comfort, a synthetic down-like material designed to provide extra comfort.

"Vera Wang and Serta are a perfect match of comfort and style," said Bob Sherman, president of Serta. "Together we are ushering in a whole new era of mattress elegance and comfort for American women one that is uniquely Vera Wang."

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